BRAND REVAMP

IDENTITY DESIGN FOR GLOBAL EXPANSION

Lead design direction and implemented brand guidelines for Flinto Learning Solutions and its brands: Flintobox, Flintoclass, Flintoleap, and Flintopedia.

GLOBAL VISION

MY RESPONSIBILITIES AS A DESIGN HEAD

Lead the design direction and implementation of brand guidelines
Identify the right external agency to collaborate with
Work closely with the CEOs, agency, marketing, designers, and content team to ensure the brand vision is reflected in the outcome
Oversee the design team to ensure that product and visual design teams are comfortable with the transition to the new branding style guide
Ensure the seamless application of the brand across all mediums, both virtual and physical

DESIGN IMPACT

Launch of the new parent brand and sub-brands on a global platform
Seamless application of branding from physical and digital application

BRAND DESIGN

Design direction and implementation of brand guidelines for Flinto Learning Solutions, the No.1 brand in early learning in India. Flinto creates products, tools, content, and activities to promote play-based learning for children aged 2 to 12 worldwide. After achieving tremendous success in India, Flinto aimed to expand its presence into global markets, including Singapore, Malaysia, Australia, Qatar, and more.

USERS OF FLINTO PRODUCTS

Flintoclass: Educators, teachers, and schools
Flintobox: Parents or guardians of children aged 2 to 12
Flintoleap: Parents, guardians, and students looking for academic support
Flintopedia: Parents or guardians of children aged 2 to 12

OLD BRANDING

Objectives of Brand Transformation

Revamping the brand was necessary to infuse freshness, consistency, and a narrative that describes the brand's vision to end-users and reflects the brand's beliefs in propagating holistic child development through play-based learning.

BUILDING ON THE BRAND ESSENCE

Flinto with its various offerings in the segment of early learning, is built on the essence of providing active fun, creative learning, and holistic development.

ACTIVE
FUN

CREATIVELEARNING

HOLISTIC
DEVELOPMENT

NEW BRANDING

Considering the brand essence the identity of the 4 consumer-facing brands with unique product propositions was rolled out. While Flinto Learning Solutions Pvt. Ltd. remains the mother brand, the consumer-facing brands are Flintobox, Flintoclass, Flintoleap & and Flintopedia - each with an exclusive offering.

VISUAL ELEMENTS

Trilo is the signature shape of the brand Flinto, seen in the alphabet O. This shape can represent a lump of clay used to mold or a pebble that has been chiseled by nature to stay balanced and well-rounded.